SMART CASUAL STYLE FOR MEN: HOW A PERSONAL STYLIST HELPED ME TRANSFORM MY STYLE WITHOUT LOSING MY EDGE

From Grunge to Smart Casual: How I Helped IT Consultant Jonny Rediscover His Style

When Jonny, a successful IT consultant, contacted me for help, he was about to start a new job and knew it was time to elevate his appearance. But there was a challenge. While he wanted to look more polished, he didn’t want to lose the edge of his grunge rocker roots. His wardrobe didn’t reflect who he was anymore, and shopping? That was his idea of a nightmare. Jonny needed a clear, confident style that worked for his new role but stayed true to his personality. That’s where I stepped in as his men's personal stylist in London.

Understanding Jonny's Style and Needs

The first step in Jonny’s men's style transformation was a complete wardrobe edit. This is a crucial part of all my men's wardrobe makeover services in the UK. It helps uncover what's working, what’s not, and what’s missing. Together, we sorted through his clothes, keeping the pieces that still aligned with his edgy aesthetic and letting go of items that didn’t serve him anymore. This created space for a fresh approach and gave Jonny clarity about his personal style.

“Jas was incredible from start to finish. I initially reached out to Jas as I felt my wardrobe no longer represented my personality and was stuck in a rut. Jas started with a wardrobe edit, which helped me understand my style and what clothes were holding me back.” – Jonny

Creating a Smart Casual Look with Personality

Next, I created a bespoke men's style plan that merged Jonny’s love for grunge with the polish of a smart casual dress code. He wanted to walk into his new job looking confident, current and still like himself. This is a common request I hear from men who work in creative or tech industries are they don’t want to lose their individuality but also want to look sharp and pulled together. We curated a style that included clean-cut denim, structured overshirts, modern leather jackets and boots with a polished finish. The goal was to maintain Jonny’s identity while making sure every outfit was workplace appropriate and easy to wear.

Personal Shopping for Men Who Hate Shopping

Like many of my male clients, Jonny wasn’t a fan of shopping. But with a clear plan, expert support and a curated list of stores tailored to his style and budget, our personal shopping session at Bluewater shopping centre turned into a game-changer.

“With a leaner wardrobe, Jas and I went on a personal shopping trip, which was incredible. As a man who isn't a huge fan of shopping, it was safe to say I was a little daunted by the idea. However, the experience was liberating and fun. Jas has a wealth of knowledge and immediately picked out some great outfits I loved and can't wait to wear.” – Jonny

Jonny left with a wardrobe he could mix and match with ease. Stylish, comfortable and completely aligned with his lifestyle.

The Result? Effortless Style That Feels Authentic

Jonny now has a wardrobe that works for his career, his lifestyle and his personality. His new smart casual outfits feel effortless but still pack a punch — perfect for someone who lives life on his own terms.

Need a Men's Style Reset?

If you’re feeling stuck in a style rut, starting a new job or just want to dress better without losing who you are, I can help.

As a trusted men's personal stylist in London and Essex, I help men like you feel confident in what they wear, whether it’s for work, weekends or special occasions.

🔗 Explore my men's styling services now at www.jaschana.com

Let’s build a wardrobe that reflects your personality and works for your lifestyle.